Unit 5: Rules for Cold Emailing
✅ Do:
- Keep messages short (40–100 words)
- Always send after warming up email accounts
- Personalize with name, business, or city
- Test your message before sending
- Stop if a business says “Not interested”
🚫 Don’t:
- Send more than 15/day (free) or 30/day (paid)
- Add links/attachments in your first email
- Use spammy trigger words (free, discount, guarantee, act now, etc.)
- Send on weekends