Unit 5: Rules & Best Practices
✅ Do:
- Speak clearly and confidently.
- Use the business name and city to personalize.
- Respect gatekeepers (secretary/receptionist) — ask politely for the manager.
- Keep a friendly tone, even if rejected.
- Track every call in your lead sheet.
🚫 Don’t:
- Talk too fast or sound nervous.
- Argue if someone says “Not Interested.”
- Leave long voicemails (keep under 20 seconds).
- Call the same business multiple times in one week.