Unit 5: Rules & Best Practices
✅ Do:
- Personalize every DM.
- Keep the tone friendly and professional.
- Use one CTA only.
- Confirm it’s the official business profile before messaging.
🚫 Don’t:
- Send links in the first message.
- Copy-paste the same text to multiple businesses.
- DM personal profiles — always target the business account.
- Use Instagram automation (high risk of account ban).