Unit 5: Posting Plan for Main Business Profiles
While secondary accounts (with name variations and nicknames) are mainly for engagement and group visibility, your main account with full real name will act as your official business profile.
What to Post
- Product/Service Introductions: Example — photos of custom uniforms, branded caps, or workwear collections.
- Customer Use Cases: Share how uniforms improve professionalism, branding, or safety.
- Industry Insights: Post about trends in workwear, safety clothing, or promotional apparel.
- Behind-the-Scenes Content: Share photos of product decoration, embroidery setup, or mockups.
- Engagement Posts: Ask light questions, e.g., “Which style of uniform do you think builds more team spirit — polos or coveralls?”
Frequency
- Facebook/Instagram: Post 3 times per week. Stories can be shared more frequently (5–6 times weekly).
- LinkedIn: Post 2 times per week. Focus on professional updates, product showcases, and industry commentary.
Tone & Style
- Keep posts authentic, professional, and friendly.
- Use real photos of products, mockups, or satisfied clients.
- Avoid hard-selling; instead, aim to educate, inspire, and build trust.
Over time, consistent posting transforms your main account into a trusted business profile, attracting inbound interest while your warmed secondary accounts drive outbound outreach.