Unit 5: Direct Messaging & Follow-Up (Professional Cadence)
Move to DM only when you see buying intent (e.g., someone asks for a uniform supplier or mentions a specific need).
Step 1: DM with context
“Hi [Name], I saw your post in [Group Name] about outfitting your crew. Happy to share options for hi-vis and embroidered workwear—may I send a 1-page overview?”
Step 2: If no reply—light touch sequence
- Day 2–3: Polite nudge on LinkedIn: “Sharing a 60-second overview—would that help?”
- Day 5–7: If contact info is available, one email or one call/SMS/WhatsApp.
- Space touches; never hit every channel the same day.
Step 3: Trust-building assets
- 1-page overview or flyer (clear, non-spammy).
- Two recent order photos (blur personal info if needed).
- Short testimonial (“Outfitted 32 techs—on time, sizes right.”)
Tone: precise, respectful, opt-out friendly (“If now’s not ideal, happy to circle back next month.”)