Unit 5: Checklist Before Sending
Always follow this checklist before launching any cold outreach campaign:
✅ Account Preparation
- Gmail account warmed up for 2–3 weeks
- No sudden jump in sending volume
- Sending only 15–20 emails/day from a free Gmail
✅ Message Testing
- Run test in Mail-Tester
- If available, confirm inbox placement in GlockApps
- Send to your own inboxes for manual testing
- No links or attachments in the first message
- Keep one polite CTA (e.g., “Would it make sense to chat next week?”)
✅ Message Quality
- Personalized first line
- Conversational, human tone
- Free of spammy words or formatting