Unit 3: Structure of a Web Form Message
Follow the same 4-part cold message structure as email:
- First Line Hook: “Hello [Business Name] Team, I came across your company while researching [Industry] in [City].”
- Personalized Hook: “I noticed you’ve been serving [area] for years — impressive!”
- Value Proposition: “We help local businesses like yours with custom branded uniforms that improve team image and recognition.”
CTA: “Would you like me to prepare a free mockup with your logo?”