Unit 2: When to Use Cold Calling
✅ Call when:
- You have not received replies to email, form, or social outreach.
- You have a verified phone number (from website, Maps, or auto-replies).
- The business type is phone-friendly (contractors, shops, local services).
🚫 Don’t call when:
- A business already said “Not Interested.”
- The phone number is personal or private (always call the business line).
- You are not prepared with a short, clear introduction.