Unit 1: Overview – Why Use WhatsApp & LinkedIn?
Not every outreach channel is suited for first contact. While email, web contact forms, Google Maps Q/A, and Facebook are excellent for cold outreach, WhatsApp and LinkedIn should only be used when the lead has already shown interest.
These platforms work best with warm or hot prospects who:
- Have replied to you before (via email, form, or another channel).
- Have engaged with your content or business page.
- Have already shown intent to discuss products or services.
📌 Key Takeaway:
WhatsApp and LinkedIn are follow-up channels, not cold-start channels. Use them to build relationships and close deals.