Unit 1: Overview – Why Use Instagram for Outreach?
Instagram is widely used by local businesses to showcase their products, services, and customer experiences. While email, web forms, and Google Maps Q/A remain your primary outreach channels, Instagram Direct Messages (DMs) can serve as a final touchpoint for hard-to-reach leads.
📌 Key Points:
- Instagram is not your first outreach channel — use it only after email, web contact forms, Google Maps Q/A, and Facebook DMs fail.
- Many businesses (restaurants, gyms, salons, apparel shops) use Instagram daily and respond quickly to DMs.
- Messages must be short, casual, and professional — avoid spammy or overly promotional language.
⚠️ Always treat Instagram outreach as a backup channel, not bulk messaging.