Unit 1: Overview – Why Testing Matters
Sending cold messages without testing is like launching a product without quality control. Even if your message looks fine, it may contain hidden spam triggers, formatting issues, or delivery problems that prevent it from reaching the inbox.
Testing ensures:
- Your message avoids spam filters
- Your domain or Gmail account isn’t at risk
- Prospects actually see your outreach
If you skip testing, you risk wasting time, damaging account reputation, and losing potential leads.