Unit 1: Overview โ Why Facebook Outreach?
Facebook is one of the worldโs largest platforms, and most businesses maintain active Facebook Pages to engage with customers. Using Facebook Direct Messages (DMs) for outreach can work well, but it should be a backup method, not your first channel.
๐ Key Points:
- Facebook is not a primary outreach tool โ use it only after trying email, web contact forms, and Google Maps Q/A.
- Strict sending limit: only 5 DMs per account per day.
- Messages must be short, friendly, and professional.