Unit 1: Overview β Why Cold Calling Still Works
Cold calling may feel old-fashioned, but itβs still one of the most direct and effective outreach methods when done correctly. Unlike emails or social media messages, a phone call creates instant human connection and allows you to handle objections in real time.
π Key Points:
- Cold calls are best used after email, web forms, and social DMs fail.
- Calls build trust faster because prospects hear your voice.
- You can ask questions, get feedback, and book appointments immediately.
β οΈ Cold calling is not about reading a robotic script. Itβs about starting conversations and listening carefully.