Unit 1: Overview
Finding the right leads is the foundation of successful sales outreach. Instead of randomly contacting people, you need to focus on businesses that are relevant to your product or service. For our program, Google Maps is the most powerful lead source. It acts as a free business directory, showing millions of local businesses with details like websites, emails, phone numbers, and operating hours.
As a bonus, Google Maps also provides reviews, ratings, and photos — all of which help you prioritize businesses that are active and trustworthy.
👉 Alternative Option: You may also use Facebook Business Pages as a lead source. However, choose either Google Maps or Facebook Pages as your main method. Do not try to use both simultaneously, as it can create confusion and inconsistency in your lead list.