Unit 1: Overview
Newly created social media accounts are “cold.” If you immediately send DMs, friend requests, or sales pitches, platforms like Facebook, Instagram, and LinkedIn will flag you as suspicious. Accounts may be restricted, banned, or lose reach before you’ve even begun real outreach.
The solution is warming up accounts — behaving like a normal user for 10–14 days before doing any outbound sales activity. By liking posts, following pages, and engaging casually, you build credibility and trust. This process ensures your accounts are strong enough to later handle business activity.
In this lesson, we’ll cover warm-up methods for Facebook, Instagram, and LinkedIn, and provide a posting plan for your main profile, which will serve as your business identity.