Course Content
1. Setting Up Email & Social Accounts
Learn how to create multiple Gmail, Facebook, Instagram, and LinkedIn accounts safely using nicknames, Chrome profiles, and secure browsing habits. This lesson ensures your outreach accounts remain undetected and ready for professional use.
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Unit 1: Overview
Unit 2: Using Nicknames and Variations
Unit 3: Use Separate Chrome Profiles
Unit 4: Google Accounts
Unit 5: Facebook and Instagram Accounts
Unit 6: LinkedIn Accounts
Unit 7: How to Stay Undetected
Final Thoughts
Quiz
00:15:00
2. Warming Gmail Accounts
In this lesson you’ll learn how to safely warm up new Gmail accounts before using them for outreach. The process takes 10–14 days and involves daily browsing activity on Google, YouTube, and Maps, along with a structured email sending schedule. By following these steps, you improve deliverability, reduce the risk of being flagged, and ensure your Gmail accounts are trusted for long-term B2B sales use.
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Unit 1: Overview
Unit 2: Google (Search, YouTube, and Maps) Warm-Up
Unit 3: Gmail Warm-Up
Final Thoughts
Quiz
00:15:00
3. Warming Social Accounts
In this lesson you’ll learn how to gradually warm up new social media accounts on Facebook, Instagram, and LinkedIn. By posting, liking, commenting, and engaging daily, you make each account look authentic and trustworthy. You’ll also discover how to set up a posting plan for your main business profiles so they gain credibility before outreach.
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Unit 1: Overview
Unit 2: Facebook Warm-Up
Unit 3: Instagram Warm-Up
Unit 4: LinkedIn Warm-Up
Unit 5: Posting Plan for Main Business Profiles
Final Thoughts
Quiz
00:15:00
4. Finding Business Leads
This lesson explains how to search and collect business leads using Google Maps and Facebook Pages. You’ll learn step-by-step how to find companies, store their details in a structured Google Sheet, and build a database of 50–200 qualified leads daily. We’ll also cover how to identify decision makers and save complete contact information for outreach.
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Unit 1: Overview
Unit 2: Start Collecting During Warm-Up
Unit 3: How to Search for Leads
Unit 4: What to Save in Your Lead Sheet
Unit 5: Step-by-Step Lead Collection Process
Unit 6: Finding the Contact Person Name
Final Thoughts
Quiz
00:15:00
5. Finding Leads in Facebook Groups
In this lesson you’ll discover how to generate leads from Facebook groups by engaging in the right communities. You’ll learn how to identify active groups, build credibility with helpful posts, and use nickname accounts to recommend your real profile. We’ll also cover buying signals to look for and how to follow up effectively.
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Unit 1: Overview – Why Groups Matter
Unit 2: How to Find the Right Groups
Unit 3: How to Engage in Groups
Unit 4: Getting Recommended by Others
Unit 5: Direct Messaging & Multi-Step Follow-Up
Unit 6: Buying Signals to Watch For
Final Thoughts
Quiz
00:15:00
6. Finding Leads in LinkedIn Groups
This lesson teaches you how to identify and join the right LinkedIn groups for B2B prospecting. You’ll learn how to spot groups with active decision makers, engage naturally with posts and comments, and track prospects for outreach. We’ll also cover how to recognize buying signals, build credibility, and transition group interactions into direct conversations.
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Unit 1: Overview – Why LinkedIn Groups Matter
Unit 2: How to Find the Right LinkedIn Groups
Unit 3: How to Engage in LinkedIn Groups
Unit 4: Getting Recommended (Social Proof First)
Unit 5: Direct Messaging & Follow-Up (Professional Cadence)
Unit 6: Buying Signals to Prioritize
Final Thoughts
Quiz
00:15:00
7. Email List Cleaning Basics
In this lesson you’ll learn the fundamentals of email list cleaning to improve deliverability and protect your sender reputation. We’ll cover how to remove invalid, duplicate, and risky emails, and how to use free vs paid tools for verification. By the end, you’ll know how to maintain a healthy list that keeps your outreach safe from spam filters and ensures maximum inbox placement.
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Unit 1: Overview – What Makes a Clean List
Unit 2: Free List Cleaning Methods
Unit 3: Paid List Cleaning Methods
Unit 4: Combining Free & Paid Approaches
Final Thoughts
8. Cold Message Templates
In this lesson you’ll learn how to craft short, professional cold messages for email, Facebook, and LinkedIn outreach. We’ll cover tone, structure, and templates that feel natural, build trust, and increase response rates without sounding pushy or spammy.
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Unit 1: Overview – The Role of Cold Messages
Unit 2: Structure of a Cold Message
Unit 3: Examples of Cold Messages
Unit 4: Common Mistakes to Avoid
Unit 5: AI-to-AI QC Process (Double-Check Your Messages)
Final Thoughts
9. AI Prompts to Write Cold Messages
In this lesson you’ll learn how to use AI tools like ChatGPT to generate professional cold messages for email, Facebook, and LinkedIn. You’ll practice writing effective prompts that give AI the right context, tone, and structure—so the output feels natural, personalized, and client-friendly.
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Unit 1: Overview – Why Use AI for Cold Messages
Unit 2: Email Message Prompt
Unit 3: Google Maps Message Prompt
Unit 4: Facebook / Instagram DM Prompt
Final Thoughts
10. Anti-Spam Best Practices
In this lesson you’ll learn how to avoid spam filters when sending cold emails. We’ll cover subject line rules, safe sending volume, domain reputation, and the importance of clean lists. You’ll also see practical do’s and don’ts that keep your messages landing in the inbox instead of promotions or spam folders.
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Unit 1: Overview – Why Anti-Spam Matters
Unit 2: Anti-Spam Tips for Every Channel
Unit 3: Why Messages Go to Spam
Unit 4: How to Write Better Cold Emails
Unit 5: AI-to-AI QC Process (Double-Check Your Messages)
Final Thoughts
11. Test Your Message Before Sending
In this lesson you’ll learn how to test your cold messages before sending them to prospects. We’ll cover using free spam-check tools, inbox placement tests, and small test sends to verify subject lines, links, and formatting. Testing ensures your emails look professional, avoid spam filters, and get higher response rates.
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Unit 1: Overview – Why Testing Matters
Unit 2: Free Spam Testing Tools
Unit 3: What to Test For
Unit 4: Manual Testing with Your Own Accounts
Unit 5: Checklist Before Sending
Unit 6: Do’s and Don’ts
Final Thoughts
12. Cold Email Outreach
In this lesson you’ll learn how to plan and run effective cold email outreach campaigns. We’ll cover how to structure your email, personalize at scale, and maintain the right sending volume. You’ll also learn sequencing basics—when to follow up, how to track responses, and how to stay compliant with anti-spam rules.
0/8
Unit 1: What is Multi-Channel Outreach?
Unit 2: Email Outreach Basics
Unit 3: Suggested Daily Flow (Email First)
Unit 4: How to Send & Split Leads
Unit 5: Rules for Cold Emailing
Unit 6: Personalization Example
Unit 7: Leads Update from Auto-Responses
Final Thoughts
13. Web Contact Form Outreach
In this lesson you’ll learn how to generate leads by submitting messages through company website contact forms. We’ll cover best practices for writing short, professional messages, avoiding spammy language, and tracking which forms convert into responses. You’ll also learn how to systemize form submissions for consistent outreach.
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Unit 1: Overview – Why Use Web Contact Forms?
Unit 2: How to Find & Use Contact Forms
Unit 3: Structure of a Web Form Message
Unit 4: Common Web Form Fields & How to Fill Them
Unit 5: Standard Flow (Email First)
Unit 6: Optional Flow (Form First)
Unit 7: Rules for Web Form Outreach
Unit 8: Tracking & Lead Updates
Final Thoughts
14. Google Maps Q/A Outreach
In this lesson, you’ll learn how to use the Google Maps “Questions & Answers” feature for outreach. You’ll practice finding local businesses, posting relevant questions, and engaging in a way that naturally introduces your service without sounding salesy.
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Unit 1: Overview – Why Use Google Maps Q/A?
Unit 2: How to Post Questions on Google Maps
Unit 3: Structure of a Google Maps Q/A Message
Unit 4: Rules for Google Maps Outreach
Unit 5: Standard Flow (Email First)
Unit 6: Optional Flow (Maps First)
Unit 7: Tracking & Updates
Final Thoughts
15. Facebook Outreach
In this lesson, you’ll learn how to use Facebook for outreach by joining groups, engaging with posts, and sending context-based messages. The focus is on building trust, avoiding spammy behavior, and turning conversations into qualified leads.
0/7
Unit 1: Overview – Why Facebook Outreach?
Unit 2: When to Use Facebook Outreach
Unit 3: How to Find a Business Page on Facebook
Unit 4: Message Structure for Facebook DMs
Unit 5: Rules & Best Practices
Unit 6: Tracking & Lead Management
Final Thoughts
16. Instagram Outreach
In this lesson, you’ll learn how to use Instagram for outreach by identifying target accounts, engaging with posts, and sending personalized direct messages. You’ll also understand how to build credibility through a professional profile and avoid spam-like behavior while starting real conversations.
0/6
Unit 1: Overview – Why Use Instagram for Outreach?
Unit 2: When to Use Instagram Outreach
Unit 3: How to Find a Business Profile on Instagram
Unit 4: Structure of an Instagram DM
Unit 5: Rules & Best Practices
Final Thoughts
17. WhatsApp and LinkedIn Outreach
In this lesson, you’ll learn how to use WhatsApp and LinkedIn for professional outreach. On WhatsApp, we’ll cover starting conversations politely, using saved contacts, and sending concise business messages. On LinkedIn, you’ll practice finding decision-makers, sending personalized connection requests, and crafting context-based messages that build trust without sounding pushy.
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Unit 1: Overview – Why Use WhatsApp & LinkedIn?
Unit 2: When to Use WhatsApp Outreach
Unit 3: When to Use LinkedIn Outreach
Unit 4: Grow Your LinkedIn Profile
Unit 5: Rotation & Best Practices
Final Thoughts
18. Cold Calling Outreach
In this lesson, you’ll learn how to confidently conduct cold calls to generate leads and appointments. We’ll cover preparation steps, creating a short script, handling objections, and building rapport quickly. You’ll also practice tone, pacing, and closing techniques to make calls sound natural and professional.
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Unit 1: Overview – Why Cold Calling Still Works
Unit 2: When to Use Cold Calling
Unit 3: Preparation Before Calling
Unit 4: Structure of a Cold Call
Unit 5: Rules & Best Practices
Unit 6: Handling Objections
Unit 7: Tracking & Lead Updates
Final Thoughts
B2B Sales Mastery Program

Unit 4: Structure of a Cold Call

Keep your call under 2 minutes unless the prospect engages longer. Use this 4-step structure:

  1. Greeting & Introduction
    “Hi, this is [Your Name] calling from Excel Promo here in Houston. Am I speaking with the owner or manager?”
  2. Reason for Call (Hook)
    “I came across [Business Name] in [City], and I wanted to reach out because we specialize in branded uniforms for local businesses.”
  3. Value Proposition
    “Our uniforms help teams look professional and improve brand image. Many companies in [Industry/City] use them for staff identity and customer trust.”
  4. Call to Action (CTA)
    “Would you like me to prepare a free mockup with your logo and send it by email?”

👉 If yes → Confirm email and thank them.
👉 If no → Thank politely and mark as Not Interested.

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