Unit 5: Rules & Best Practices
✅ Do:
- Keep messages short (under 60 words).
- Stay professional but warm.
- Use only one CTA.
- Personalize every message.
🚫 Don’t:
- Send links in your first DM.
- Copy-paste the same text to multiple businesses.
- Exceed 5 DMs per account per day.
- Send DMs to personal profiles — always use the business page.