Unit 1: Overview – Why Groups Matter
Facebook groups are one of the most powerful tools for finding leads. They are filled with business owners, managers, and professionals who share problems, ask for advice, and look for recommendations. If you approach these communities with value instead of spam, they will trust you and often reach out when they need your products.
The key is to use two profiles wisely:
- Use your real profile (with full name) when helping group members, so you earn respect and credibility.
- Use your nickname profile (e.g., Adam K.) to recommend your real profile when a prospect asks for products or services.
Messaging Etiquette
- ✅ Always be helpful and reference the group in your reply.
- ✅ Use your real profile for giving advice and sharing knowledge.
- ✅ Use your nickname profile to recommend your real profile.
- ❌ Don’t mass-message random members or reply with spam phrases like “Inbox me.”
✅ Only contact people who clearly show buying interest.